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- What is market research and how do you approach it?
When you’re preparing to launch a new product, it’s natural to be excited about your idea. But does the market share your enthusiasm? How do others view your idea? Or could it be that your new idea already exists? Market - The iterative process: why and how we apply it
Every morning you wake up and the first thing you do is check your mobile phone. Throughout the day, you receive messages on it, and before you go to sleep at night, you set your alarm. We can no longer - I have a new product idea, what now?
After a long workday, you’re on your way home. During the journey, you have time to think, and suddenly something pops into your head: a brilliant idea for a new product! Ideally, you’d make it a reality that very evening.