Conducting product research
You have an idea for a new product or want to innovate an existing one, but you still have your doubts. Will people truly see the added value in this? And will they actually use your product as you expect?
You can find the answers through product research.
- We work with you
We don’t work for you, but with you. That you way you will stay involved and can keep control over your idea. - Personal contact
You will have direct contact with the specialists who work on realizing your idea. Spar directly with the right specialist. - Short lines
Would you like adjustments to your idea? Due to the short lines of communication we can act quickly to make it happen. - The IP is always yours
The Intellectual Property (IP) is always yours. However, we are happy to help you take care of the paperwork.
What is product research?
With product research, we collaboratively evaluate whether your new product aligns with the findings and goals that emerged from previous market research. It examines whether the product fulfills the needs of (potential) customers and what additional requirements they may have. Using this valuable information, we then adjust your product to better suit your target audience.
The importance of product research
Conducting product research is intended to test a hypothesis (a need or a problem) through various studies. Does your perception match reality? And where does it deviate?
Additionally, product research helps with:
Discovering potential problems with your product.
Avoiding unfounded product development decisions.
Gaining deep insights into the mindset of your target audience.
Determining whether your new product can compete with similar products.
Core components of product research
Innovation Strategy
An innovation strategy is a plan focused on stimulating and implementing innovations within your organization. In it, you define which areas of innovation you will focus on in the future and how you will achieve this. An innovation strategy enables you to innovate continuously.
Product Strategy
The product strategy serves as a guide for all aspects of product development. It’s a plan that describes how your organization will position a product in the market.
User Research
The goal of user research is to gain insight into the needs, desires, and expectations of the intended target audience. Based on this, we can better respond to their needs and ensure the product meets their expectations.
Problem Statement
The problem statement, or the definition of the need, is a key component of product research. In the problem statement, you formulate the specific problem or need you intend to solve with your product.
Program of Requirements (PoR)
Subsequently, we can establish a Program of Requirements. In this document, we aim to clarify as much as possible what the most important core requirements are from a future user’s perspective. This forms the basis for the technical specifications your product must meet. The PoR is flexible and can be adjusted if necessary.
Price Indication
At an early stage, you want to know where your product fits within the industry and what price customers are willing to pay. In many cases, the price indication is a component of the Program of Requirements.
Production Volume
A final important component of product research is gaining clarity on the production volume. Do you intend to make only 10 products, or is the goal to manufacture 1,000?
“Together we make your idea reality.”
Do you have a product idea that you want to bring to life? Our experts are ready to develop your product and bring it to the shelves. An initial consultation is always free of any obligation. Get started today!
Tools & techniques we apply
Pilot Testing
A pilot test is designed to test your product on a small scale using pre-production models. This allows us to verify if the product is used as intended, if the target users understand it, and if there are any remaining errors or areas for improvement.
Product-Market Combination (PMC)
This refers to the connection between a product or service and a specific market. With this, we define the scope of your product for the right target audience. We do this by asking several questions, such as: “Who is your product intended for?”, “How large is the potential market?”, and “How can your product provide a solution for your customer?”.
Product Research Surveys
With these surveys, we investigate what the target audience thinks of your product, whether they would purchase it, and what exactly they want. Based on this feedback, we can improve your product to ensure it aligns with the needs of your target audience.
Customer Interviews
During a customer interview, you engage in direct conversation with your customers. This provides immediate insights into the needs and requirements they have for the new product. Additionally, customer interviews offer insight into customers’ opinions of your new product.
Product Evaluation
A product evaluation is intended to determine if your product meets the established requirements and goals. Does it deliver on its promise? And what can be improved? That is what we aim to discover with a product evaluation. We do this by collecting customer feedback, analyzing performance data, and conducting usability tests.
Product research with Beeliners
Partnering with Beeliners to turn your idea into a reality means that we assist you with product research. We do this by creating various samples, or prototypes. These samples are tested with users to evaluate their usability, effectiveness, and overall satisfaction. Based on this feedback, we can further refine the samples until a final product emerges.
Curious about what we can achieve together? Feel free to contact us for a no-obligation consultation!
4 awards for product innovation
17 products developed
in 2024
Supported more than 48 companies
Do you have a challenge for us?
Our product developers are ready to start on your innovative ideas! Do you have an idea, a question or a challenge about product development? Our team of specialists are ready to turn your ideas into reality. Don’t hesitate and feel free to contact us. We’d love to hear from you!
Our craftsmanship
Portfolio
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Haeyven – Antagonist
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Snowplow Gateway/Sensor
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Sports equipment
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Hydrogen fire protection
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IoT Flange
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Covid Handwash Timer
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BeeAlert
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Bee in Charge App
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Digital Brick
Our insights, lessons and vision on productdevelopment
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I have a new product idea, what now?
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