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You have a strong idea for a new product. It feels logical, it sounds promising and you can envision clearly what it could mean to your customers. But an idea only becomes valuable when it truly works in practice and

You have a promising idea for a new product. The first sketches feel logical, the direction seems clear and everyone shares the same vision. As soon as you dive deeper into the development process, doubts arise: Should the product also

When you’re preparing to launch a new product, it’s natural to be excited about your idea. But does the market share your enthusiasm? How do others view your idea? Or could it be that your new idea already exists? Market